Nintendo’s efforts to promote Super Mario Maker and Mario’s 30th anniversary is continually impressive as Nintendo are now creating unique graffiti arts. Shoreditch is a very fitting area to pick in London considering that this place is known for its unique street art, obscure stores and its ‘hipster’ visitors.
The art has actually been up for over a week, but Nintendo have only brought attention to it now by uploading a video of it being carefully created.
Of course Nintendo’s intention with this technique is for others to share this on social media (particularly Instagram or Twitter) and spread awareness of the upcoming Wii U exclusive game.